Sharp's deficit represents the end of the era of i

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Sharp's deficit represents the end of the era of integrated household appliances in Japan.

that year, sharp CEO Takahashi Shinzo bowed at the press conference. Sharp, which is in trouble, will get about $1.9 billion in loans in exchange for cutting 10% of its workforce globally

sharp, which is famous for its LCD TV, released its 2014 fiscal year report at the end of May 2015. The loss of the whole group was 222.3 billion yen (about $1.86 billion) higher than expected. Since the collapse of Lehman Brothers in the United States in 2008, which brought a new round of economic crisis, Japan's integrated household appliance enterprises have been difficult to sustain

now sharp can provide only 3% of the annual remuneration for 13 directors in fiscal 2014. 1.3 billion yen. It is also a listed enterprise. The annual salary of an executive of Toyota is roughly the same as that of 13 executives of sharp. Here, the manufacturer of electronic universal testing machine will tell you about the little knowledge of electronic universal testing machine tearing experiments on samples of various shapes; The annual salary of the president of Nissan is roughly three times that of all directors of sharp

this is not only the decline of sharp, but also the embodiment that the era of integrated household appliances in Japan is long coming to an end

sharp has suffered huge losses year after year due to layoffs and property sales.

if you think that sharp's loss of 222.3 billion yen in fiscal year 2014 is a huge loss, it's a little "underestimated" for sharp. Sharp lost nearly 400billion yen in fiscal year 2011, which was a surprise. Sharp lost more than 500billion yen in fiscal year 2012, which made people feel almost hopeless. But in 2013, sharp miraculously stood up and achieved a basic balance of revenue and expenditure that year. Sharp soon came up with a new plan, but when it was preparing to make profits for consecutive years, it suffered a loss in 2014

of course, when sharp announced its losses, it also came up with a new plan to turn losses into profits this year. On June 1, sharp announced the plan at the shareholders' meeting. Sharp executives told shareholders that in order to strengthen its financial foundation, the company has received 200billion yen of financing (financial support) from Mizuho bank and Mitsubishi Tokyo UFJ Bank. This time, we will make serious career adjustments, cut 3500 jobs in Japan, sell the building of Osaka head office, and so on

the shareholders' meeting on this day gave the impression that sharp had received money from the bank and was able to tide over the shortage of funds at present. But what shareholders are concerned about is whether sharp can get out of the shadow of home appliances and really have a profitable business

TV is not the leading product of Japanese enterprises for a long time. In the household appliance market in Tokyo, TV is still dazzling. The color, sound and shape of Japanese brand TVs are also desirable, but not many are produced in Japan, and not a few are made in China, South Korea, even Malaysia and Thailand. Not only TV, but also refrigerators, washing machines, microwave ovens, digital cameras, etc. After Japanese household appliances do not have an advantage in price, they will take the advantages of technology and production quality as their own characteristics, but this advantage will soon be equalled

Sharp's core technology is liquid crystal, which is characterized by the need to concentrate capital for large-scale long-term investment. When there is a slight delay in huge investment, competition will become difficult; To maintain the huge investment with the 200billion yen raised now is tantamount to a drop in the bucket. The problem is that besides LCD, it is very difficult to find a new technology or career in today's Japan

in this way, we can exchange the trust of customers and seriously underestimate the market of pious country.

the flat-panel TV and the emergence of intelligence have given LCD a very good market prospect, which is the biggest reason why sharp and Sony can't get out of the TV business for a long time

in recent 10 years, flat panel TVs (LCD TVs and a very small number of plasma TVs) have basically replaced kinescope TVs, which makes sharp and Sony with LCD technology but no plasma technology very confident. However, Chinese and Korean enterprises, which are slightly behind, have not invested much in LCD and have quickly caught up. In terms of intelligence using liquid crystal technology, in 2008, China produced only millions; By 2011, there was no more than 100 million; But in 2014, more than 400million copies suddenly appeared

"the Chinese market has almost nothing to do with sharp. We can't see sharp's technology." Said the president of a Chinese enterprise doing design work in Shenzhen

after the production lines of TV, washing machine and refrigerator in China bloomed everywhere, they began to have their own brands. It was not long before one batch was eliminated and one batch was merged. Then people suddenly found that the world's largest manufacturers of TV, washing machine and refrigerator were all Chinese enterprises. Although Japan had the advantages of technology and brand, home appliances could not make profits at all

this phenomenon also appears on high-precision LCD. Fujian, Tianjin, Inner Mongolia, Wuhan, Chengdu and other places have flocked to high-precision LCD factories. Each investment is much larger than the 200billion yen sharp obtained from the bank, and is specially used to manufacture displays. "In 2017, Japanese LCD manufacturers are expected to be wiped out." Japanese manufacturers are amazed to see that China is investing so heavily in new LCD technologies

however, on the surface, sharp's losses are related to these enterprises, but an undeniable fact is that the Chinese hand can achieve equal load rate loading or the output of equal stress rate loader increases sharply, and sharp failed to benefit from it. Sharp may be used to the "Shanzhai version" in the past, but now it is very difficult to find a Shanzhai machine whether you go to Hailong building in Haidian District of Beijing or Shenzhen. Shanzhai machines have suddenly disappeared in China. Now no one will show off a "sharp screen" to guests. That era has completely passed, replaced by various design enterprises

transformation is the only way out, but sharp seems to have no way out

when talking about the rapid loss of Japanese household appliances in Japan and many heads and critics of integrated household appliance enterprises, everyone always feels that this should not be the case, but there is always only one result: Transformation is the only way out

we saw such a phenomenon in Japan: Hitachi announced a loss of 778billion yen in 2009, and then increased its business in social infrastructure, and soon the enterprise began to gain benefits; In 2012 and 2013, Panasonic lost 700billion yen in consecutive years, and then mainly promoted the business of auto parts, energy storage, etc., and then turned losses into profits. Sharp and Sony insist on doing TV business, especially the market demand for computer screens and screens is very strong. Enterprises seem to have the opportunity to continue to give full play to their waste heat in their old business, but this makes sharp and Sony almost lose the opportunity of transformation

judging from the personnel changes at the top of sharp, it almost makes people lose hope. Taking the lead in personnel management is the simplest way to express the decline of an enterprise. After five years as president, young Katayama took over as president in 2012, but resigned soon. In 2013, Takahashi took over as president. During the same period, few large listed companies in Japan have experienced such a big top-level change

it's more important than anything to stop the deficit quickly. However, judging from the operating results of sharp and Sony in the past few years, "hemostasis" is far from stopping. Sony's hemostasis has only achieved some financial benefits, which is not enough for Sony to persist in the industry in the future. Sharp can't talk about "hemostasis" at all. Sharp also thought about cooperating with Foxconn, but it didn't work in the end

as in the 1950s, coal miners were definitely the image of rich people, but they were soon replaced by steel workers. After that, the enterprises producing household appliances prospered, but now more people are engaged in automobile, medical treatment, software development and international trade, and their social status will be relatively high. Integrated household appliances had a very prosperous time in Japan, but now sticking to household appliances means that there are risks in production and sales, and competition with foreign countries is in various disadvantageous states. Sharp's deficit represents the end of the era of integrated household appliances in Japan

global glass (AS3, when a project is given) Department

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